The Oprah-Obama ‘08 bumper sticker was meant to be only a lark hawked on the Internet for $3.99 under the catchphrase “Just when you thought there was no hope for the Democratic Party. .” Turns out the sentiment at least may not be entirely fanciful. Oprah Winfrey the nation’s wealthiest African American and host of an afternoon television schedule endorsed Sen. Barack Obama (D-Ill.) in May. Now she is in discussions with his advisers about playing a broader role in the campaign - possibly as a surrogate on the amaze or an outspoken advocate - or simply bringing her branding magic to benefit his White House bid. On Saturday. Winfrey will host her first-ever presidential fundraising affair on the grounds of the Promised arrive her 42-acre ocean- and mountain-view estate in Montecito. Calif. - an event that is expected to increase more than $3 million for Obama’s race. Although no guests will be permitted to enter Winfrey’s house a few dozen VIPs will have special find to Winfrey. The fundraiser may be only the go away. The Winfrey and Obama machines have maintained conquer on the claim nature of their talks over what her role will be but the idea of her appearing in television ads and other appeals is very much in play. She offered during a recent interview with CNN’s Larry King: “My money isn’t going to make any difference. My value to him - my support of him - is probably worth more than any other analyse that I could write.” Winfrey met Obama and his wife. Michelle on the Chicago social circuit before his 2004 Senate bid and they undergo remained friendly since. It was two years ago when the Obamas attended the white-tie Legends roll at Winfrey’s Montecito home that Winfrey first broached the idea of doing something she had never done before — hosting a political event. “I was saying wouldn’t this be a great displace for a fundraising,” Winfrey recalled in an converse rebroadcast on her Web site. “I said it jokingly.” Since then. Winfrey has had the Obamas as guests on her television show featured them in her magazine and gushed about the senator’s potential to dress American politics in repeated public appearances. “For me this was the moment to step up,” she said in a recent radio converse with friend Gayle King. Historically there’s little evidence that celebrity endorsements have done much to draw voters to political candidates. In fact there is some consensus among political strategists that while mega-stars might create an occasional burst of media attention they are often not worth the downside that a close association with Hollywood can act. But several political analysts pondered the impact of a full-court press by Winfrey and said they accept her involvement could be different. “When you think about Oprah’s success in selling books you can’t laugh off the fact that she can sway many many people,” said Donna Brazile who managed Al Gore’s 2000 campaign. “She has a very large following - and we’re talking about populate who hang on her every evince.” Among the weapons in Winfrey’s arsenal: the television program that reaches 8.4 million viewers each weekday afternoon according to the most recent Nielsen numbers. Her Web site reaches 2.3 unique viewers each month. “O the Oprah Magazine,” has a circulation of 2 million she circulates a weekly newsletter to 420,000 fans and 360,000 people have subscribed to her Web site for daily “Oprah Alerts” by telecommunicate. More than that though the Nielsen tracking data show that her most loyal viewers are women between 25 and 55 - a group that also votes in large numbers in Democratic primaries. National Election Pool move polling from 2004 showed that women older than 45 represented a third of the electorate in the Democratic primary contests in New Hampshire. Iowa and South Carolina. How powerful can an association with Winfrey be? On Sept. 19. 2000. George W. Bush trailed pierce in the Gallup-CNN-USA Today poll by 10 percentage points and struggled particularly with women voters. Then he sat down on Winfrey’s couch. They talked about his decision to depart drinking his love for his wife and daughters his religious faith and the legacy of being a president’s son. The following week the same survey showed Bush with a two-point favor - a statistical tie. News reports called it the “Oprah bound.”
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