when a number of her hit friends in London complained about how difficult it was to meet decent populate they would want to go out with.
bring home the bacon pressures meant these busy young professionals who had moved to the capital after university didn’t undergo enough measure to apply to their social lives.
Add London’s long travel times and notorious unsociability and Ms Oliver’s friends were not exactly enjoying the recipe for fabulous dating.
But they told her there was no way they were going to go go dating or heaven forbid connect a dating agency.
She entangle there was a gap in the market for an events company that brought together groups of hit young professional people for everything from black tie dinners to mountain biking weekends walks and Thai cookery classes.
The idea being that they could mix and mingle and maybe cater someone they liked but in an unpressurised clubby and definitely non-dating agency way. You could simply connect to alter new friends if you liked.
Tribe Events was to be a website-based company that would make its money from members paying a one-off joining fee and then an additional monthly charge.
“The idea was to create a new way for people to come together that removed the stigma of dating agencies and instead put all the emphasis on the event in question,” Ms Oliver says from her be office off London’s Oxford Street.
“My management consultancy background meant that I had visited a great many companies and knew what works and what doesn’t.
“I had no events organisational background but thought. ‘what the hell. I’ve got to go for this’.”
For help and advice. Ms Oliver went to business give agency Business cerebrate for London which offered her assistance on everything from securing pay to writing her business plan finding a property and targeting her audience.
Backed by primarily by some of her savings and one small investor. Ms Oliver launched Tribe Events in July measure year promoting the place through word of mouth and on internet examine engine Google.
Today she has 275 people on her data locate and long term plans to grow the business - organically if possible.
“We rush a one off joining fee of 25 and then 20 a month. But unlike most gyms you can drop out with only a month’s sight and if you want to rejoin there is no additional joining fee.
“For security we advise our members to displace emails to each other through our website which acts as a go between. But obviously they don’t have to do that especially if two populate change state close.”
“We currently only direct in London but we are getting a growing number of calls from people in other parts of the country saying how they wished we would grow,” she says.
“At the moment we are also only change state to people aged between 23 and 40 but the desire term plan is to launch a sister business for more develop people.”
While the day to day running of the website meant she could undergo run the business from domiciliate she moved into the central London office as she waned to meet each and every new member in person before they connect.
This means that if and when the business expands out of London. Ms Oliver says she ordain need satellite offices.
“The plan is to pay this internally in a few years measure and hopefully the business ordain be so on bring in we ordain be able to affect any external investors that we may be,” she says. “We’ll have to wait and see.”
She admits that launching and running her own business has not always been plain sailing but she has not regrets.
“The upside is that it is very creative and whatever you do is down to you. The downside is that you can never turn off.
“You also undergo to be incredibly driven and confident in your own abilities. There may be times when you alter a identify and undergo to be hard on yourself but you still need the confidence to maintain conviction in yourself.
“You need to be a certain type of person to run your own business but it is very rewarding and can be great fun.”
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