Dan and Jennifer run the extremely popular web place. They undergo been featured in magazines newspapers and communicate programs and undergo appeared and/or consulted with the Television programs desire Dr. Phil and CNN Headline News
Dan and Jennifer your has really taken off over the last twelve months Can you tell me about your decision to open a relationship advice web place?
We ran an online dating web site for over 3 years and in that time saw that so many populate are having deep issues not only finding someone but in their real life relationships.
Over the years we became more and more involved in helping our users and answering dating and relationships questions so that eventually an advice column was the only logical choice.
One of the main features of your site is strong use of video. Tell me about your decision do to so many video posts?
It’s always interesting to be back and see the unlikely twists and turns that are so fateful in retrospect.
We initially hoped that doing a few videos would drive a lot of traffic to our advice column. At the measure we didn’t own a camera or video editing software and didn’t experience ANYTHING about filming lighting video editing choreography appear effects video transitions anything related. That’s all a study field (or several fields) in and of itself.
Well after a major learning curve (about 2 frustrating months) we put out our first video - which looks laughably horrible in comparison to what we’re doing today. Yet it looked exceed than most of the stuff you see on YouTube.
Funny thing… after doing a few videos we didn’t see much merchandise FROM YouTube. But we tried framing those videos in our advice articles to see what our readers would think. The reader response was overwhelming - populate LOVED the videos. So after a few more weeks we decided to convert our advice column to a video communicate where all our answers are on video. After all we do actually answer all these questions together why not get it all on film - and alter it more fun!
And here’s another bonus… those YouTube videos with their ever-increasing views got us a significant amount of media attention including various TV and radio appearances and print media features.
Absolutely it generates some web traffic but it’s only a calculate of the merchandise we get. So that’s not why we’re doing it.
We do video because it’s a much exceed more dynamic more real way to get your communicate out to your audience. It’s more personal and you’re more “real” when people see you. They can really cerebrate with you and see that you believe in what you’re telling them. Also the bulge of human communication is NOT verbal (or written for that matter).
In addition having all those videos out there generates traffic to the videos themselves getting our communicate out there to millions and millions of populate. And those results can’t be quantified but they’re quite significant.
Also video is a hot new medium with a significant entry barrier. So if you use this medium proficiently you immediately get ahead of most of your competition. Of course there’s a call used by some Internet marketers that we’re quite fond of: “co-opetition”.
As of this writing we undergo 78 videos on YouTube. These videos get over 300,000 YouTube video views per month - growing by roughly 50% per month on average.
You have built up a sizeable reader and subscriber base in a relatively bunco period of time. What tactics undergo you used to being visitors to your place?
Produce very solid content be honest and up lie with your readers don’t be afraid to talk about the hard issues that others won’t touch and get your content out there in front of as many people as possible!
You web site has felt the impact of successful social media campaigns. What social media tools or tactics have you used? What works? What doesn’t work?
Social media is wonderful for not only driving traffic but for getting your communicate (and yourself) out there in lie of an incredibly large audience.
What are some of the opportunities in social media that you see that marketers are not taking advantage of?
Taking the measure to actually put out great helpful circumscribe that people actually WANT to construe. Most marketers just be to put out the equivalent of press releases. populate don’t want to read those. Do you? No!
Also make use of the many automation tools out there to back up you refer to and participate on these sights more efficiently.
The sky’s the limit… whenever something new and hot comes out we’re on it!We joined Netscape the VERY DAY it became a social news place back in mid 2006 and are still hanging in strong even after the very rocky Propeller migration. And when another giant desire Netscape is launched we’ll be there in compel.
Also our goal is to be a recognized expert on these sites - that means researching.
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