True Love & False Idols
Posted by ~Ray @ 2007-12-20 20:27:58
to do what we love in a climate of lemmings man-babies and pseudo heroes… to enjoy and believe in what we’re doing take chances have fun
” An artist-owned and design-driven collective. TL&FI brings uncommon passion and daring to its work creating men’s tops that push beyond anything seen before with innovative art washes and embellishments. Making its official bow this past February at MAGIC’s communicate Show in Las Vegas the brand has already been flying off the racks at the best boutique and department stores in the U. S.
In addition to fully-lined outside-printed hoodies that have garnered the most attention to go out. True Love & False Idols launched with a broad line of custom-body t-shirts long-sleeves polos wovens blazers and jackets. Using exclusively premium cotton fleece cashmere and other high-grade fabrics the brand is further distinguished by a variety of artistic washes – from Bad move and Oil Stain to Acid and the jauntily named Yellowstone Park Geyser process – as well as integrated appliqués metal foils and other touches.
” Currently focusing on the men’s merchandise with plans to expand into women’s wear the brand courts upscale discriminating consumers with its price point of $50-85 for tees appx. $110 for wovens. $200-275 for hoodies and $300 for jackets.
adjust Love & False Idols was born of a collaboration between “the two Alexes”: Alex 2tone. UCLA film school dropout. L. A graffiti veteran freelance designer and most recently art director at Howe Denim and one-time rival Alex Vaz a recipient of both business and fashion undergraduate degrees who met 2Tone while a junior designer at Howe Denim. Both shared a love of Korean barbeque stolen music and inane gratify and from this partnership sprang a desire to act a line of original change state. Vaz who focuses on construction producing and sourcing for the affiliate wanted to label it True Love. 2Tone the graphic designer pushed for False Idols so the merged moniker represents a unity of both viewpoints.
Seen in the recent Jamie Foxx video. “Hey. DJ. Play Another Love Song,” True Love & False Idols also adorned the chest of Linkin Park rapper/keyboardist Mike Shinoda during the 2006 Grammy Awards and that of Fort Minor and S. O. B rapper Ryu during an appearance on “The Tonight show with Jay Leno.” Get yourself from True Love & False Idols threads online from …
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http://www.tshirtalert.com/true-love-false-idols
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