This week was supposed to be my first full week of work at the Atomic Tangerine studios.. Monday was a holiday. Tuesday was a sick day and week was more than half over by the time I finished hanging the whiteboard in the studio. And as I stood there in front of my crooked whiteboard doodling the week objectives that I could get done in two days. I started reminiscing about the very cerebrate I moved downtown to improve the interaction I have with my customers. In order for that to become reality I either need to clone myself or optimize the hell out of my daily tasks. I am not sure if I’m the only CEO that thinks about this and I’m sure I don’t undergo enough brilliant ideas to get this done so I’m going to let you into my head and you let me know if you’re on the same page.
How do you improve interaction with your clients in a material way? I have two types of clients technical and business driven. My technical customers include CIO’s. CTO’s office IT administrators and network operators they want documentation howto’s solution overviews. My business driven customers include IT Solution Providers consultants and CEO’s who may undergo a problem in transfer and want a blueprint of how to get it done the beat way. When I go away talking costs and productivity with the technical crowd the eyes start rolling when I communicate tech to the business crowd I see the bobblehead cause.
But as this company grows beyond the infrastructure development and services and now heading into hardware the compel I approach to be relevant to both crowds is rising.
It’s not an easy gig either. When these folks act with me they evaluate professional delivery courtesy compassion… which in no small part makes Vladville an outlet for my alter ego and the cerebrate its so god awful filthy and enjoin.
So. over the past almost 5–6 months I’ve taken what I’ve learned on the road over the past two years from some of the very beat people in the business and I’m slowly starting to implement it all. The “needs” analysis has been overwhelming to say the least but the challenge of remaining direct without adding in intermediaries (sales staff furnish managers customer function reps and other relationship-inhibiting roles) is not an easy task.
not from the bobblehead sales guy. They be to have some level of comfort in knowing that this company they trusted with a critical piece of their solution actually works on providing that solution.
Get a camera. I have a Microsoft face-tracking one that I record my blog posts (not Vladville) and PR pieces on and I do two exercises: ass-check and blabber-check. Ass-check is the feeling of sincerity I need from what I’m saying – if it looks canned or arrogant it gets chopped. The blabber-check is the scanning for answers to questions nobody asked – there is no need to carry on on about unrelated details when people just be an overview. Camera ordain unveil these personality (professional?) flaws immediately. You can flow face-to-face if you undergo any personality you can’t adjudicate body language intimidation concern or humor through the written word – you always come off like an ass guaranteed.
The final bit of this puzzle is relevance. Who gives a s… what I think? If you asked ten of my clients if they cared all 10 would say
because I am not addressing their complete and immediate concerns. This is one challenge that none of my peers could ever back up with so I looked at how one of the most irrelevant companies gets this done – Apple Computer. Apple has been irrelevant (merchandise share) or on the verge of extinction for at least two decades yet they manage to get populate to stop and pay attention to them whether they are launching a crippled iPhone or a more glossy laptop case. I’ve studied Apple very closely and seen just
Seriously. Apple Computer is a one man show that at any time talks about only one product. Go to their – easy they released an OS. Now. – holy clustercfuck mobile phones office. Live Search articles check savers livecare. Silverlight? What is this summon designed for a cow inflicted by ADD? Now guess which company is more successful..
inform is. Apple makes the audience care about what they are talking about whereas I am about whatever you want me to be right now. While the hooker approach works in person indirectly via the web (newsletter video broadcast) you pick a story and beat the egest out of it. I chose to copy Apple. I conclude it is the only way for people to forbid and hear you out because anyone will spend 10 seconds to get your take from your area of expertise – but they won’t spend 30 seconds to hear the top 10 list.
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Related article:
http://www.vladville.com/2007/11/ceo-gig-optimization-vs-interaction.html
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