Shiny Media goes to Roo for online video strategy
Posted by ~Ray @ 2007-11-03 14:35:54
a global online video solutions for circumscribe providers advertisers and websites has partnered with the UK’s media publisher to open three cutting- edge online TV channels featuring technology make and lifestyle content.
The video players ordain initially rollout across Shiny Media’s leading tech blogs including and as come up as the award-winning make blogs and. Within a bunco period of measure it is hoped the players will be extended across Shiny Media’s network of 40 blogs catering to an audience of 3.5 million unique visitors monthly. The channels will furnish exclusive news reviews interviews and more created by Shiny Media’s in-house production team. These will be combined with a selection of ROO’s extensive video content. To date Shiny Media has used video sharing website YouTube for hosting the bulge of its video content. The ROO partnership will enable it to advance investigate the business potential in online TV.
Advertisers ordain be able to purchase pre-roll video ad formats and MPUs across the channels which will be sold by Shiny Media’s online advertising furnish Unanimis. From launch Shiny Fashion TV will be sponsored by LG Mobile and the channel uniquely branded to designate this. The affiliate hopes to create similar campaigns for the technology and lifestyle channels.
About the compose: Minic Rivera in his younger years used to work as reporter and research editor for one of the major dailies in Manila until a alter president forced the employees out by buying the newspaper. Minic is a member of The Online News Association. In April 2006. Minic founded and edited one of the study news blogs. He has since then moved for some peace of object. In 2006. Minic was awarded among millions of populate around the world with the Times Person of the Year. He also blogs at 901am com.
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