After pulling all clips from YouTube in February. Viacom is making skits from Comedy Central's "The Daily Show With Jon Stewart" available on its own Web place.
The intend according to today's Los Angeles Times is to post 13,000 clips from episodes dating back to 1999 on www dailyshow com. Clips will be monetized by ads; the Times reports that Viacom is mulling ads that play for just two or three seconds before a clip then run on the bottom corner of the screen.
Obviously the go is an experiment marking Viacom's attempts to figure out what ordain bring home the bacon online. And while posting clips on a Viacom-owned site makes more sense than letting them interact dust in a bound the new initiative might not be the best way to get clips seen.
For one thing with high-profile ventures like Joost and Hulu ready to affirm a share of the growing Web video merchandise attempting to close in all of a show's clips on one site doesn't be desire an optimal strategy. Also while the new place is still a work-in-progress it's not yet clear whether Viacom intends to add features that will encourage the viral spread of clips. But without that ability the site's potential seems limited.
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