The love guru runs two dating agencies two internet dating websites and has penned a self-help command for singles seeking that special someone.
Her top tip to getting a date is to change yourself rather than sit back and hope that the ameliorate person will stumble onto you.
The first step is write an eye-catching personal ad. Whether it be an online description agency profile or personal ad the rules are the same - avoid clichs be positive and creative.
Ms Balfour says personal ads can be a minefield for the uninitiated so hit the books to decode the euphemisms used by fellow singles. “Fun-loving” typically means up for frolics between the sheets; while “” means come up over your preferred age range and “young at heart” is likely to indicate someone eligible for a pension.
“Men can be very ageist against women in the 37 to 45 group. Much exceed to put the age of men you’re looking for and they’ll assume you’re right for them. They’re much more prejudiced on cover than in the flesh.”
With one in five Britons now using dating aids to meet populate according to a report by Telecom Express first impressions count more than ever. Ms Balfour says there’s no bigger turn-off than being negative.
“Don’t say ‘I don’t want to meet someone who’s tight with money.’ Far better to say ‘I’d like to meet someone generous.’ And don’t write a CV try to inject some feelings into it. Remember. [your ad] could be your first exposure to your future partner.”
And populate like to see what they’re getting - ads with photos be to get more summon views than those which believe on words alone to create a conceive of.
Think you be more desire a frog than a prince or princess? Not to worry profiles which are most appealing are those in which the subject is smiling. And for women. Ms Balfour recommends wearing more make-up than usual for their close-up to avoid a “bleached out look”.
So what to do once this appealing “obtain window” has sparked arouse and a real-life date - or dates - is on the cards?
Ms Balfour says keep the go out short and sweet - stick to topics particularly steering alter of past relationships.
And bequeath profiles can be misleading so don’t be too disappointed if Mr Tall. Dark and Handsome turns out to be none of the above. Just draw it up to undergo. Ms Balfour calls it domino dating.
“To change magnitude your dating success rate you must change magnitude your failure rate,” she says.
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