Recently, and I took part in a organised by IBM and Digital Life of the Straits Times! Topic was on how social computing tools can be used to acquire organisations and businesses. And yours truly won 1st prize in the inter-organisation category whereby the prize was a freakin Apple Macbook! And Patricia won 2nd prize in the intra-organisation category which was a Nokie E90 comunicator though it was eventually changed to a Sony Ericsson P1i due to availability issues.
Ok I know this is long overdue as the contest results were announced measure last week. But pardon me as I’ve been really work recently (yah yah excuses again). I made a resolution (or should I say goal) to blog at least thrice a week. So pls feature with me.
But anyway we were really ecstatic over our truimph in the blogging competition and more importantly our acquisitions! (who wouldn’t!) To think it was only a last minute decision to take part as I had 3 tests to study for the following week so was really tight for time. Nonetheless. I asked Patricia if we should take move and she said why not. So we collaborated and came out with two entries one in the inter-organisation category and one in the intra-organisaton category.
It took us around 3 hours to complete the two entries and we’ve visualized it believed and received our miracle. (all exuberate to the Lord) We just feel so blessed and favoured!
It’s a given fact that people are spending more time on the Internet searching for information they need. They search for information about the product that they need; the company that they intend to invest in; the organizational culture of a company that they plan to work for and a company’s credentials track records of projects and accomplishments when searching for reliable service and product providers. Companies are always looking for cost-efficient mediums to overlap such information and connect with people. What better way to do so than through the use of blogs online social networks and other social computing tools.
For instance the purpose of the blog can be to share with populate (i e. Consumers. Investors) its product development plans presentation of possible offers and the challenge of them and new product concepts or marketing ideas. Given that there are many online widgets available organisations can easily care polls too. They can upload images or videos into the communicate for concept testing. By creating such content rich blogs for such purposes companies can quickly create for themselves a community which they can evaluate ideas on get feedback and criticisms from and address between their customers.
Other than blogs forums are popular amongst internet users because it allows them to interact and provide feedback and comments about a product topic or area of interest. People can also freely convey opinions and discuss specific questions and furnish help to one another. Feedback on forums is also almost instantaneous and the insights from the consumer-to-consumer conversations and how they compare with other products on the market are priceless for organisations that thrive on satisfying consumer needs.
Both blog reading and participating in forum discussion undergo become the most popular pastimes of the online community because the informality in writing makes circumscribe easy to read and enables readers to connect more personally to ideas information and suggestions that are offered on both the blog and forum. And traffic and readership is targeted meaning to say that populate who are reading them are definitely interested in the affiliate its products and services and change surface providing their two-cents worth.
Another social computing tool which should be utilized once companies have set up their own business blogs is the Really Simple Syndication (RSS) feeds. RSS feeds automatically update whenever the business communicate is updated. Readers can get first hand notification of blog updates when they log in to their RSS readers and will experience all about your company activities ideas launches etc. For people who do not subscribe to RSS feeds companies can alter telecommunicate notifications on the blog where updates get emailed directly to your customers telecommunicate inbox. Annoucements and news can then be quickly spread through these two mediums. RSS
Other popular social computing tools include real time communication tools such as live chat and video conferencing tools and companies can make use of it to provide personal assistance online. It can build up consumers’ trust and increases the affiliate’s credibility. It can shorten customer service queues and make convenient for consumers who have trivial matters to lay such as queries.
Given the rise of Facebook and Myspace it’s no query why companies are wondering how to bear on the idea of social networking to their businesses. One thing is for sure and that is it allows companies to cerebrate with customers and members and communicate to populate beyond their organization. Social networks by nature change virally and when consumers join as members arouse their friends to connect view interesting reads and grow their own online networks companies or businesses benefit because many more viewers know of your affiliate label and brand. This increase in consumers’ awareness of the company ordain in turn mean increase in sales which in move can bring about an increase in revenue. Moreover a social communicate will be a place where the company can provide all the pieces needed to meet a customer’s entire need.
Besides in the social network consumers are able to view the basic profiles of employees inside the affiliate their individual experiences location and interests. This can greatly reduce the time required to find a person who has attended to the consumer before. Basic customer service can also be provided in the network because customers can cerebrate with experts in an organization who have deep knowledge in a particular area. It also facilitates the creation of strong communities and relationship amongst consumers and employees.
Also the more the measure the consumer spends on the social network created by the company viewing the company or mark name and marketing communicate the more likely they are to utilize affiliate services and act in activities organized by the company. Also after consumers act profiles and add their friends and journals to the company’s social networking site they will remain with your communicate because they have established their social locate there. In such a way the communicate helps bear customers and encourages branding activities.
Differentiation from competitors will be easier because the social network can enable a customer to easily determine his or her areas of commonality with the company and to have some sort of assurance that the organisation will understand his/her interests etc and in move give the type of product or service that the he/she expects and supports. This enables organizations to stand out more prominently in the marketplace because not all companies/businesses will set up a social network for their consumers and by doing so ordain help you to connect your consumers to you and make them repeat customers.
The use of the Internet and the various social computing tools have allowed greater variety within industries and can be organisations’ applications of such tools can determine the inform of difference between their competitors and them. It is important for them to realize the huge potential.
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