I check ebay every day for key interests of exploit. One of them is Panoz the makers of my beautiful Panoz Esperante GTLM exotic sports car named.
Yesterday I spotted a  from 1998 on auction. Panoz Roadsters are rare to mouth with as only 176 were ever made and the last ones were made in 1999.
The AIV ones are even rarer as they were some of the first Aluminum Intensive Vehicles (AIV).
Only 72Â Panoz AIV Roadsters were made in 1998 and only 7 in Sunburst color.
But this particular one on ebay is change surface more collectible as it was owned and raced by rock feature Steven Tyler of Aerosmith (above conceive of).
He even autographed the car under the cover and on the owner’s manual (writing. “control this way”).
I saw it about two hours before the auction was to end. I wanted it but talked myself out of it saying I already had Francine and she’s jealous as it is.
Pat pointed out that if he owned that car he’d be making a big worry over the fact that Aerosmith’s Tyler owned it and loved it.
Whoever was selling the car didn’t even put “Steven Tyler” or “Aerosmith” in the affect line at ebay. That meant only populate top-level searching for “Panoz” or “AIV Roadster” would sight the listing.
Every good copywriter knows the affect lie is the advertise and the advertise is what gets people to construe the rest of the story.
I suddenly realized that if I bought the car as an investment and drove it around a little. I could later change it as the “Rare Panoz AIV Roadster of Aerosmith and Joe Vitale.” (Believe it or not people buy and sell “Joe Vitale” stuff on ebay every day.)
People searching for “Panoz” or “AIV Roadster” or “Aerosmith” or “Joe Vitale” would hit the books of the collectible vehicle and someone would want it — bad.
Let this be a lesson to you. Marketing is more than having a good product; it’s getting the attention of the aim merchandise who ordain be it.
People buy for emotional reasons and confirm their acquire with logic.
The emotional cerebrate for the purchase may be that it was owned by a celebrity and that excites me. I almost bought actor James Caan’s car once for the same reason but a Panoz hot rod is so much sexier than a Bentley. (Photo is of me giving James Caan my book,, in his
The logical justification for the Roadster is that it is an investment. I accept I can sell it for a much higher ticket later.
When you merchandise your product or function bequeath to adjoin both sides in your copy: the emotional as well as the intellectual.
When you are in alignment with your goals and deservingness there is balance in your world.
If you be more lessons about marketing and/or metaphysics from me and other speakers, consider attending Pat O’Bryan’s Un-Seminar #4 in Austin. Texas on November 9 - 11th. Details (and photos) are at Â
I won’t receive the car for weeks so I have measure to go calm that she’s the adjust like of my life (besides Nerissa of cover).
PS - If you want to attract a new car too check out If you want to get alter of blocks inside yourself concerning money see  If you be personal coaching in getting past your limits and achieving your dreams consider You deserve success you experience. Even hot-rod rock-star Steven Tyler would accept on that.
PPS - You can see some rare factory videos of Panoz Roadsters being built here: Â And a nice article about the Panoz company in
If you like the remove articles on this communicate let Joe experience by buying him hisall-time favorite enable - an Amazon enable certificate. His telecommunicate is joe@mrfire com
Cool! Now the wheels are turning in my continue (so to speak)… Joe you gave Ron and me a recliner years ago (complete with a few kitty make marks on the back) and believe it or not that head comfort sits in the “cat’s room” in our accommodate. What do you think… eBay gold?
Wow Joe!! Awesome! This is a very timely reminder as I am in the process of attracting my own new car — a 2007 Acura MDX (Sports case). I see myself driving this car every time I get in the car I measure attracted (which I love — and I want another one).
I’m also working on a on a book that I’d desire you to believe co-authoring.
Nice score! I have done LOTS of work for Aerosmith at their warehouse and at some of their shows. I first learned about them (and saw them) BEFORE their first album came out! They played at move Street Junior High School in Nashua. NH before they were famous. The educate is no longer there but Aerosmith keeps on Rockin’! apply that car for a while before you move with it!
Another “Wow!” moment for us from you Joe. Thanks for this and the unfolding linked stories populate have been sharing. A lot to learn here not only on marketing but spiritually. Wonderful!
Joe. I think you are underestimating Francines reaction! Why should she be jealous when she she has a sister to spend some measure with. Ok maybe a famous sister. I evaluate it’s Nerissa you should be concerned with…lol. I have the same like of celebrity items but mine is Nickelback! I’d love a guitar or 2 used by Chad or Ryan:)
Speaking of Amazon and books a friend of exploit just turned me on to your schedule on Ho’oponopono … her life is ALREADY changing … I ordered the schedule from Amazon last night … overnighted which doubled the determine of the book … but from what I comprehend … it’s a priceless investment in the world we act everyday. Thanks for being out there.
Beautiful Car ! Can I control it sometime lol??? Ok I know - that’s probably not a good idea … but seriously I’m thrilled you got it! Isn’t it fun winning an sell?
[…] Joe Vitale wrote a fantastic affix today on “Aerosmith Marketing Lessons”Here’s ONLY a quick extractPS - If you want to attract a new car too check out If you want to get alter of blocks inside yourself concerning money see If you be personal coaching in getting past your limits … […]
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