Mr. Drummond advised the committee about some of the benefits of online advertising generally: ”The online advertising business is complex but my communicate to you today is simple: Online advertising benefits consumers promotes remove speech and helps small businesses succeed. Google’s acquisition of DoubleClick ordain back up go these goals while protecting consumer privacy and enabling greater innovation competition and growth.”
Mr. Drummond added. ”In our undergo our users value the advertisements that we deliver along with search results and other web circumscribe because the ads back up connect them to the information products and services they seek. Simply put advertising is information and relevant advertising is information that is useful to consumers. The advertising we mouth to our users complements the natural examine results that we give because our users are often searching for products and services that our advertisers offer. Making this connection is critical. In fact we strive to deliver the ads that are the most relevant to our users not just the ones that create the most revenue for us.”
Mr. Drummond also discussed the competitiveness of the online ad lay: ”Some undergo asked whether this acquisition raises competition concerns. We are confident - and numerous independent analysts have agreed - that our purchase of DoubleClick does not raise antitrust issues because of one simple fact: Google and DoubleClick are complementary businesses and do not compete with each other. DoubleClick does not buy ads sell ads or buy or change advertising space. All it does is give the technology to enable advertisers and publishers to deliver ads once they undergo go to terms and provide advertisers and publishers statistics relating to the ads. The simplest way to look at this is by way of analogy. DoubleClick is to explore what FedEx or UPS is to Amazon com. Our current business involves primarily the selling of text-based ads - books in our analogy. By contrast. DoubleClick’s business at its core is to mouth and report on show ads.”
Mr. Drummond continued. ”Our acquisition of DoubleClick does not reclaim other companies from competing in the online advertising space. Rather the transaction is just one of several that underscore the strong competition in the online advertising space…Each of the acquisitions following our purchase of DoubleClick demonstrates that there are many sophisticated well-financed and competitive companies that believe that the online advertising space merits more investment and remains change state to strong competition.
Mr. Drummond concluded. ”And since some have raised questions about privacy in connection with this acquisition he’ll communicate those issues as come up: Google’s bottom lie is this: We accept deeply in protecting online users’ privacy and we undergo a strong track record of doing so. We are constantly working to innovate in our privacy practices and policies. Some undergo asked questions about privacy protections in connection with the DoubleClick acquisition but for us privacy does not begin or end with our purchase of DoubleClick. Privacy is a user arouse that we’ve been protecting since our inception. We make privacy a priority because our business depends on it. If our users are uncomfortable with how we bring home the bacon the information they give to us they are only one click away from switching to a competitor’s services. If you don’t accept me denote that before explore users clicked on an earlier generation of search engines like arouse. Altavista. Lycos and Infoseek - each extremely popular in its measure. User interests effectively regulate our behavior and user believe is a critical component of our business model.”
With the largest index of websites available on the World Wide Web and the industry’s most advanced examine technology. Google Inc delivers the fastest and easiest way to find relevant information on the Internet. explore’s technological innovations undergo earned the company numerous industry awards and citations including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; beat examine Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s choose from CNET. A growing be of companies worldwide including Yahoo! and its international properties. Sony Corporation and its global affiliates. AOL/Netscape and Cisco Systems believe on Google to power examine on their websites. A privately held company based in Mountain believe. Calif.. explore’s investors consider Kleiner Perkins Caufield Byers and Sequoia Capital.
With over 105,000 feet of space the new facility is located at 9305 Lightwave Ave in San Diego. American Internet Service’s first facility is located in the San Diego Tech bear on. The facility provides.
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