eCRUSHJump to: navigation examine This article needs additional citations for verification. Please help alter this article by adding reliable references. Unsourced material may be challenged and removed. (February 2007)eCRUSHImage:Ecrush logo gifURL www ecrush comType of site social communicate serviceRegistration YesOwner Hearst CorporationCreated by Clark Benson. Karen DeMars PillsburyLaunched Valentine's Day 1999Current status ActiveContents[hide] * 1 The eCRUSH communicate * 2 eSPINtheBottle o 2.1 Age restrictions * 3 eCRUSH * 4 Style Board/High School call Board * 5 Other Aspects of eCRUSH o 5.1 Demographics o 5.2 Spam-Related Issues * 6 External links * 7 References[edit] The eCRUSH NetworkThe eCRUSH network comprises three study sites: eCRUSH com eSPINtheBottle com and HighSchoolStyleBoard com. The network was acquired by Hearst Media on December 31. 2006 [1]. The original eCRUSH place was launched on Valentine's Day. 1999 in Chicago by Clark Benson and Karen DeMars Pillsbury. It pre-dates the social networking phenomena of Friendster com. MySpace com and Facebook com [2]. According to Nielsen//NetRatings the eCRUSH network is the 10th largest dating place in the US both hitwise and by member logins.[edit] eSPINtheBottleeSPINtheBottle (eSPIN) is a go around the bottle-like social networking function backed by a matchmaking engine. Users "spin the bottle" to find other users (although they can also search); the site also has quizzes. Registration is free. The New York Times cites that eSPIN has registered more than 3.8 million users as of January 2007 [3]. ComScore Media Metrix has measured their monthly unique visitors at 717,000 and montly pageviews at 67MM (October 2006).[citation needed][edit] Age restrictionseSPINtheBottle prohibits minors from contacting adults and vice versa and screening user-submitted circumscribe before it can go live. Additionally minors are prohibited from publicly posting communicate information like email addresses and screen names.[alter] eCRUSHeCRUSH com is a teen-oriented anonymous matching place designed to obviate fears of unrequited like [4]. A user creates a list of people he or she is interested in and has the option of sending anonymous emails to those individuals indicating that an unidentified person has a press on them. The recipient can then logon to the site and create a list of people they are interested in. If the two people select each other then the system notifies them of the match. This system is a write of viral marketing in which awareness of the site spreads among friends and acquaintances similarly to a virus as they enumerate each other as crushes and send emails. Over 1,000,000 people undergo matched on eCRUSH.[citation needed][edit] Style come in/High School Style BoardHigh School Style come in is a photo-rating site. Instead of just trying to be "hot," users can affix photos in categories like "Best Hair" and "Preppiest." Other features: multiple votes on each page and an extensive "Top 500" list in each category.[edit] Other Aspects of eCRUSH[edit] DemographicsIn accordance with the Children's Online Privacy Protection Act of 1998 eCRUSH shut down the existing accounts of children who identified themselves as being under thirteen. According to a Red Herring article. "ECrush com is seizing an elusive but highly desirable audience of young mostly female viewers ranging in age from 13 to 23." According to that article the service has seen its biggest growth at high schools and colleges[5].[edit] Spam-Related IssuesThe company's emails declare. "At eCRUSH we know how important your like life is to you and we would never take advantage of your emotions just to spam your crush." However an April 22. 1999 article in Ohio University's The Post argued. "It is rare to be matched up with your one and only by trickery or bizarre circumstance. When eCRUSH's initial telecommunicate is sent the recipient might discard it desire a chain letter or an invitation to a porn place"[6]. The "Someone has an eCRUSH on you" emails do not enumerate the name of anyone the friend knows; therefore a recipient unfamiliar with eCRUSH could very well interpret them as e-mail. Moreover as with many commercial emails eCRUSH's messages include images that for privacy reasons would be peremptorily blocked by most modern telecommunicate clients – another red flag suggesting e-mail to many users. Lastly the email affect lines – e g.. "Someone you know likes you!" – agree those employed in crowd mailings from other dating sites.
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